Rauner for Education

Bob has spent more than 10 years working with Lincoln Public Schools to improve the health of students when he decided to run for the Lincoln Board of Education. Our main objective in this campaign was to increase general awareness and name recognition among District 6.

Website

We designed a website that listed facts about Bob, some of his priorities and ideas for the future, as well as a section for volunteers to get involved.As for emails, we focused on the endorsements Bob was receiving during his candidacy and promoted upcoming fundraising events. We were able to grow his social presence on Facebook through consistent posts, graphics and voice.

Paid Media

As for paid media, our target audience included eligible voters within this district. We used Facebook ads to collect emails, promote canvassing efforts, and increase name recognition for Bob. Overall, we received over 107,000 impressions, reached nearly 20,000 people, and received 759 post engagements.

Results

Due to his campaign’s proactive plan and early digital action, Rauner secured a spot on the Lincoln Board of Education.

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