Lewis and Clark Visitor Center

The beloved Missouri River Basin Lewis & Clark Visitor Center needed a new website. One that would accurately showcase the location’s natural beauty and the center’s spectacular exhibits. To accomplish this we replaced their old website with an up-to-date and high functioning site that brought high-quality images of the museum into focus.

The beloved Missouri River Basin Lewis & Clark Visitor Center needed a new website. One that would accurately showcase the location’s natural beauty and the center’s spectacular exhibits. To accomplish this we replaced their old website with an up-to-date and high functioning site that brought high-quality images of the museum into focus.

Graphic Design and Photography

We based our logo creation around a real life statue that greets visitors when they exit onto the museum’s curved driveway. We knew we needed a graphic that conveyed the significance of the explorers and their adventure. A silhouette with natural colors lends to the earthy feel of the museum’s property. The figures of the explorers and the famous dog, Seaman, make the logo and it’s association instantly recognizable.

Photography also played a central role in how our team built the website. Our staff photographer made several visits to the museum to capture the exhibits and the beauty of the surrounding area. We also attended a History Corps Re-enactment to photograph the event and its attendees. This culminated in the website’s final design and its features.

Social Strategy

Educating the public about the flora and fauna Lewis & Clark discovered is part of the museum’s central mission. We incorporated this into our social strategy and created a series of posts revolving around the Corps of Discovery’s Nebraska finds.

We created playful designs to lend an air of cuteness, but also to serve as a reminder that the center is a family-friendly destination. The graphics and accompanying posts are both informative and fun.

Web Design

We made sure that each page of the new site is optimized for mobile for a great user experience on any screen size. This is important because of the museum’s location on Highway 2. Intrigued as they pass by, people tend to look up the attraction on their mobile device. With this in mind, we also featured the center’s hours and location on every page. We also transformed the membership and donation experience from mundane and outdated, to sleek and accessible. Now, keeping the museum’s adventure alive is easier than ever.

 

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