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Advocacy in Action: Partnering with John Legend to Mobilize Voters in Battleground States

Summary

At BCom, we specialize in turning moments into movements. Our partnership with John Legend’s team at Propper Daley showcases how strategic communications and digital storytelling can mobilize communities and inspire action.

Expertise

Social Awareness and Public Impact

Services

Photo/Video Production

Challenge

In partnership with social impact firm Propper Daley, our team partnered with EGOT winner John Legend throughout the 2024 political cycle to advocate for key ballot initiatives and battleground candidates. Our award-winning creative and production teams built a trusted relationship with Mr. Legend and delivered real-time, compelling content. With tight timelines and a need for seamless coverage and rapid post-production, the challenge was to turn live events into a powerful digital movement.

Solution

BCom combined strategic communications with video production precision to deliver impactful results. Embedded with Legend and his team, we captured authentic, emotionally resonant moments tailored for maximum impact. Our team was trusted to blend creative excellence with campaign strategy, delivering assets that drove action and made a measurable difference online and on the ground.

2023: Defending Democracy in Ohio

In July 2023, John Legend returned to his home state of Ohio for a "Day of Action" in Cincinnati. The goal? Rallying voters to oppose “Issue 1,” a referendum designed to make it harder for voter-led initiatives to amend the Ohio State Constitution. Legend canvassed neighborhoods, spoke with supporters, and posed for countless photo ops, all while advocating for a "NO" vote.

BCom was there every step of the way, capturing the essence of the day through dynamic photography and video. Our content highlighted Legend's authentic connection to Ohio, amplifying his message to a digital audience. This effort, paired with grassroots organizing, helped secure a major victory as Ohioans rejected Issue 1 at the polls.

2024: Energizing Voters in Pennsylvania

Fast-forward to October 2024: Legend took to Philadelphia, PA, to rally support for Kamala Harris and Democrats up and down the ballot. His “Day of Action” culminated in a live concert at a Harris campaign rally, blending art with advocacy.

BCom’s expertise in both political strategy and creative media production allowed us to amplify John’s efforts, demonstrating the enduring power of collective action. Our team delivered compelling visuals and live-action content that extended the reach of his message across social platforms, fostering awareness and engagement.

Trusted to Deliver When It Matters Most

BCom’s partnership with campaign surrogates and philanthropists exemplify what we do best: capturing pivotal moments, crafting narratives, and amplifying voices to inspire change.