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Flipping & Defending a Battleground District

Summary

BCom’s strategic digital program helped Congressman Josh Harder scale grassroots fundraising, expand his supporter base, and strengthen his brand in a highly competitive district. Through targeted email, SMS, and a refined digital presence—including a Spanish-language website—BCom drove millions in small-dollar donations while deepening voter engagement. This approach demonstrates how effective digital strategy can not only mobilize financial support but also reinforce a candidate’s identity and sustain long-term political momentum.

Expertise

Political Campaigns and Policy

Services

Brand Identity, Digital Advertising, Digital Fundraising, Graphic Design, List Buidling + Acquisition, Messaging Strategy, Texting Program, Websites

Challenge

After flipping a Republican-held seat in 2018, Josh Harder needed to scale his small-dollar fundraising, grow his grassroots supporter base, and establish a stronger brand. Competing in one of the most endangered districts in the country, he faced well-funded Republican opponents and needed a digital program that could sustain his re-election efforts while reinforcing his identity as a family man fighting MAGA extremism.

Solution

BCom designed a strategic digital program that expanded Josh Harder’s grassroots support, strengthened his brand, and increased voter engagement. Through targeted outreach, refined messaging, and an accessible campaign website, the program helped sustain his re-election efforts and build a stronger movement.

Expanding Grassroots Fundraising in a Competitive District

After unseating a four-term Republican incumbent in 2018, Congressman Josh Harder needed to scale his small-dollar fundraising, grow his grassroots base, and strengthen his brand to defend one of the most competitive districts in the country.

Over three election cycles (2019-2024), we helped Harder raise over $3 million, making him one of the top frontliner fundraisers nationwide. Through strategic digital engagement, we added 827,100 new contacts to his email list, generating nearly 20,000 donations and raising $700,000 from grassroots supporters. We also expanded his SMS program, raising nearly $282,000 through texting.

Refining Brand & Strengthening Voter Engagement

Beyond fundraising, Harder needed to solidify his identity as a husband, father, and leader opposing MAGA extremism. Through email, ads, and SMS, we reinforced this message, helping him build a stronger connection with voters. To improve outreach, we designed a new campaign website featuring family imagery, clear priorities, and an optimized user experience. We also developed a Spanish-language version to engage the district’s large Latino voting population.

$ 0 Million +

Raised across 3 Cycles

0 +

New Contacts

Results That Win Elections

Our work earned a 2022 Reed Award for Most Innovative Use of Email, with Harder’s program also named a finalist for Best Email Acquisition Program. But more than the numbers and accolades, this work was about helping a strong, values-driven leader stay in the fight for his district. We’re proud to have partnered with Josh Harder over multiple cycles, helping him win tough elections, connect with voters, and amplify his voice as a new dad fighting for the future of his community. Together, we built one of the strongest digital fundraising programs in frontline politics—one that not only raises money but also fuels a movement.