Record-Breaking Local Fundraising
Our 2025 Give to Lincoln Day campaign made history. We partnered with the Lincoln Community Foundation (LCF) with the goal of raising $9.5 million for Lincoln-area nonprofits, the highest amount raised since the event’s inception in 2012. Our targeted ad campaign built momentum throughout the month of May, combining engaging video content with timely static retargeting to build trust, drive urgency and convert action when it mattered most. In the end, we met and exceeded our $9.5 million goal, proving what’s possible when smart digital strategy meets a generous community.
Creative Strategy that Clicks
Behind the creative messaging was a refined digital targeting strategy that prioritized lead quality over audience volume. Building on what we learned in 2024, we refined our approach by retargeting only users who actively engaged with earlier ads — boosting both relevance and efficiency. That shift paid off: The campaign drove more than 5,900 clicks to the Give to Lincoln Day site. Despite fewer impressions overall, total campaign engagement outperformed 2024 results — proving that smarter targeting drives better outcomes.
Smarter strategy. Stronger results.
Behind the creative messaging was a refined digital targeting strategy that prioritized lead quality over audience volume. Building on what we learned in 2024, we refined our approach by retargeting only users who actively engaged with earlier ads — boosting both relevance and efficiency. That shift paid off: The campaign drove more than 5,900 clicks to the Give to Lincoln Day site. Despite fewer impressions overall, total campaign engagement outperformed 2024 results — proving that smarter targeting drives better outcomes.
2024-2025 Campaign Results:
impressions
Raised for local nonprofits
Two Years, One Big Leap Forward
In 2024, we partnered with the Lincoln Community Foundation to launch Give to Lincoln’s first major digital ad campaign, contributing to a record-breaking $8.5 million raised.
That was the breakthrough. In 2025, we leveled up.
By building on what worked and fine-tuning the plan even further, we came back smarter. We targeted more intentionally, spent more efficiently and delivered messaging that resonated with our new and growing base of local donors. The result was a record-breaking $9.5 million raised — proof that thoughtful, data-backed iteration builds game-changing momentum.
Year over year, this campaign has grown in dollars raised, and matured into a proven digital fundraising model that is built to scale.