Sustainable, Authentic Digital Fundraising Strategy
After working with several Blue Dog members and candidates, the coalition asked BCom to develop a similar program for the political action committee. To ensure we remained on message, BCom conducted a number of voice and messaging calls and meetings with the co-chairs. With a cohesive and “true-to-brand” message, we acquired new contacts through a variety of vendors and sources, growing the Blue Dog active universe from a few thousand names to over 250,000 names in just one cycle.
High-Performing Content + Smart Acquisition
We tested both free and paid acquisition sources by acquiring lists from former Blue Dog members and purchasing emails from a variety of candidates and data vendors. We began onboarding these emails with a top-performing introductory email from the three co-chairs. Our content balanced messages that consistently demonstrated success for fundraising between protecting vulnerable members and flipping seats from red to blue.
New Subcribers
ROI
We found that while free acquisition from candidates lists and swaps can be a supplemental source of income for the Blue Dogs, the bulk of our fundraising came from paid acquisition sources. List acquisition can be an extremely effective way to grow your email and texting universes and substantially increase your online fundraising efforts. We would be happy to work with you to help achieve your online fundraising goals, just like we did for the Blue Dogs.
