Speckmann Realty & Auction Service

Speckmann Reality and Auction Service, Inc. needed a multi-faceted digital platform. The Tecumseh based company wanted to promote auction items to buyers without losing sight of their values. We knew their “honesty first” business model was important to feature.

The website needed to reflect the Speckmann way—honesty and hard work. By featuring the Speckmann family’s unique history and honest intentions, we showcased how SR & A is set apart from their competition. This exemplified their small, community roots with future clients and buyers.

Our team also worked to show potential clients SR & A’s steps of business for potential home buyers to find sale information and listings.

Creating a way for Speckmann to incorporate a segmented, digital marketing plan was on our list of to-do’s. We created a form where site visitors can opt-in to join a mailing list that first requests their email. Then clients and customers choose what type of information they are seeking from Speckmann. This approach allows the Speckmann staff to perform segmented email campaigns in-house.

Results

Our team brought Speckmann Realty & Auction’s website into the 21st Century. We kept the “Speckmann Way” in mind while creating a user-friendly, mobile compatible site.

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