Email Acquisition → Fundraising
Following the referral of our friends at the DLCC, Our team came on the scene with the 2020 primary election just a few months out. To translate the HDCC’s strategic vision into short-term objectives and actions, we had to work rapidly.
Without delay, we demonstrated how to build and operate an effective email program in partnership with the wonderful team at HDCC.
First, we needed to build their email list size substantially. Our content strategy team built out a library of email templates, helping Pennsylvania HDCC zero in on key audiences to strengthen grassroots support among Democrats across the state. While this was taking place, our team of strategists were creating robust acquisition agreements that allowed HDCC to partner with leading members of the House Democratic Caucus, as well as organizations like Kennedy Dems and the Pennsylvania Democratic Party
We used a mostly-organic/partnership style list strategy, combined with hyper-targeted purchased lists. In total, this strategy grew the list by 480%! This translated into an active fundraising mechanism for the campaign committee in just one election cycle.