The Patsy for Kids campaign flourished on social media. The BCom team delivered a monthly editorial content calendar to ensure Patsy’s social media accounts never lacked consistent, informational posts. Through the use of detailed analytics and strategic ad buying, the BCom team also drove up traffic and circulated Patsy’s name and message throughout District 1 webspace.
BCom used targeted email marketing to fundraise, drive website traffic, remind constituents about volunteer opportunities, and “get out the vote.” Each email campaign included custom graphic design and content optimized to obtain high open and click rates.
The Patsy for Kids campaign is living proof that hard work paired with a roadmap of strategic, consistent digital techniques truly pays off. We wish Patsy the best as she takes on her next big adventure: the Nebraska State Board of Education.