Using the NationBuilder platform, our development team built a website with simple forms on each page encouraging visitors to sign-up and share their story. The NationBuilder platform helped us collect names and email addresses to ensure the NTCA team would have access to all of the data and tools necessary to achieve their goals. In turn, our design team crafted branded images from users’ stories and incorporated them back into our strategy for social.
Social Media Strategy
When building our strategy our first task was to use the power of social to provide an incentive to become a digital advocate by offering free social media kits to those who shared their story. This meant creating unique content for a social kit, as well as building a website primed to house large amounts of information.
By creating a unique strategy for each facet of the project, our team crafted a holistic strategy with individual parts from start to finish. We look forward to learning more about the impact of broadband in rural communities.