In the midst of the coronavirus pandemic, NRC Health, a premier health care data company headquartered in Lincoln, Nebraska, donated $100,000 to the Lincoln Community Foundation.
This generous gift was intended to recognize and thank Mayor Gaylor Baird for her leadership throughout the unprecedented challenges of 2020.
But the tribute didn’t end there. NRC’s donation was matched by the Harbor of Dreams Foundation, making the total gift $200,000.
To unveil these monetary contributions, NRC Health partnered with the BCom team to script and shoot a video that aired on local television stations, digital platforms, internet streaming services throughout the Lincoln area.