Over the course of two years, we’ve covered a variety of key topics including (but not limited to) agriculture’s carbon footprint, GMOs, animal health, careers in agriculture and value-added corn products.
In the first half of 2020, as the COVID-19 pandemic descended, we teamed up with NCB to tackle a colossal issue: sustainability in agriculture. We set out to demonstrate that the ag industry is not only taking action to achieve global sustainability, it is experiencing results. Every year, Nebraska farmers are growing more with less — less water, fewer chemicals and a lower impact on the environment.
We continued to wrestle coronavirus complications throughout the summer and fall of 2020, when we partnered with CommonGround and the Nebraska Soybean Board to produce one of the most informative and multimedia-packed consumer campaigns in CornsTalk history: “Facts, Not Fear.”
Most recently, we developed a unique campaign specifically for Nebraska’s next generation of leaders to examine the diverse array of careers in the agriculture sector across disciplines such as business, communications, policy, finance, technology and science. “Growing Season” scaled back on print deliverables to focus on interactive content in the form of videos, podcast episodes and more.