Nebraska City Utilities

Nebraska City Utilities (NCU) is a not-for-profit, publicly owned electric utility company located in Nebraska City, Nebraska. A partnership between NCU and the BCom Team grew when it was recognized that the current website was very content heavy, making it very difficult for their customers to find what they were looking for.

Graphics & Design

Throughout the website, custom graphics were created for various resources, rebates, and services. Updates to the logo and branding were also made.

 

Website

To improve the user experience and address the content issues above, our team reorganized the Nebraska City Utilities website based on services and basic categories where information could be found. Along the right-hand sidebar customers can find the main call-to-actions on the site, making information accessible and navigation flawless.

Given the demographics of the Nebraska City Utilities customers, we added a Spanish translate button at the top of every page, as well as a search function. It was important to have resources and rebate materials easily accessible to the Nebraska City Utilities customers. The FAQ feature also provides valuable information in an organized manner.

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