School Bond – Great Schools for Great Kids
BCom leads successful $290 million school bond campaign
BCom Solutions was honored to lead the successful $290 million Lincoln Public Schools bond campaign. From strategy to execution, our team assembled strategists and volunteers to build a campaign that celebrated the success and growth of Lincoln Public Schools.
From an advertising perspective, BCom led what may be the first digital-first campaign for a bond issue of this size.
Overall, though, this was a people-powered campaign that included hundreds of grassroots community supporters who educated Lincoln voters with positive, factual information about the role Lincoln Public Schools has in the growth of our great city.
The Great Schools for Great Kids committee was comprised of Lincoln citizens who came together in support of the nonpartisan 2020 Lincoln Public Schools bond initiative. The mission of this independent organization was to educate voters and pass the LPS bond – which was proposed to relieve public school overcrowding in Lincoln without raising the existing property tax rate.
It was our privilege to build this campaign strategy from start to finish!