The grey apple with a missing bite, the yellow arches, or the red bullseye… We all know what companies these logos represent without any words at all! If this doesn’t convince you of the importance of branding, then I don’t know what will. Marketing is what you do, but branding is what you are! All of these companies have made it big in their industries, and their branding strategy played a huge role in their success.
So what is branding? Branding promotes recognition. Your company brand tells consumers about your business DNA. A strong brand not only generates referrals, but helps customers know what to expect. Any successful business has a strong competitive advantage, and a brand will help set you apart from your competition.
When establishing a brand there a number of factors to keep in mind. One of the most important messages to take away is to be consistent in your brand. Create your logo and use it in everything you do for your company. Whether it is signs, newsletters, invoices, graphics, or products, your logo should be present. The following elements are also vital to making sure your brand will be remembered!
Create a stand out logo and place it everywhere.
Write down your branding message, and memorize it.
Integrate your brand.
Create a “voice” for your company that reflects your brand.
Develop a tagline.
Here at BCom Solutions, we work hard to display our company brand into the eyes of the public, and we would love to help you do the same. Our Creative Services Designer and Photographer, Rachel, uses her creative eye to design unforgettable logos and graphics to promote our clients and their companies. Besides inventing logos, Rachel spends her days generating branding guides and websites to ensure transfer of the brand itself.