Democratic Congressional Campaign Committee
The Democratic Congressional Campaign Committee (DCCC) partnered with BCom to supercharge Google Search programs in 10 of the tightest red-to-blue races this cycle. These races represented some of the most challenging battlegrounds in the nation, where every dollar and decision could determine the outcome. Thanks to a data-driven and innovative approach, BCom helped deliver extraordinary results, with 7 out of the 10 campaigns securing victories.
Even in the most competitive environments, this program proved that Google Search could deliver unmatched ROI, driving both fundraising success and electoral wins in races where every edge matters.
Jared Golden (ME-02)
In a hyper-partisan political environment, it may surprise people to know there are still districts across the country where Dems and Republicans are elected on the same ticket – just ask Congressman Jared Golden. Jared’s district is the “reddest” congressional seat in Congress; a district that voted for the Blue Dog Coalition Co-Chair and Donald Trump (by a margin of 10+ points) at the same time. Jared’s centrist approach and relentless advocacy for the people of Maine has earned him multiple terms in Congress, even as the country swung farther to the right.
Simply put: This race was the most competitive (i.e. expensive) and victorious outcome for Dems in the 2024 cycle. With so many eyes on the district, BCom built a digital strategy that exceeded fundraising projections and commanded a nearly 1,305% return on investment. We are proud to work in some of the most rural and “red” districts in the country – and raise record-breaking numbers to support these campaigns.
Return on Investment
Josh Harder (CA-09)
California is often seen as a progressive or liberal “bubble,” despite the fact that some of the most competitive and hard-fought campaigns take place in the state. Enter Josh Harder – who represents California’s 9th Congressional District, which is described as one of the most important seats to protect nearly every election cycle.
In 2024, the Harder campaign achieved exceptional results with its digital strategy, particularly through the Google Search program. By utilizing a targeted and efficient approach, the campaign garnered an impressive 966% ROI. This success highlights the campaign's ability to connect with voters, energize supporters, and drive donations while making the most of their resources. The Harder team’s digital efforts played a key role in building momentum and ensuring his continued ability to fight for California's 9th District in Congress.
Return on Investment
Eric Swalwell (CA-14)
Eric Swalwell, a committed advocate for California’s 14th Congressional District, has been serving his constituents with dedication and focus since 2023, following a decade of representation in the 15th District. Representing communities in eastern Alameda County and central Contra Costa County, Swalwell has championed policies to advance innovation, national security, and economic opportunities for all.
In 2024, the Swalwell campaign successfully engaged donors through a strategic digital approach. By leveraging the Google Search program, the team achieved an impressive 191% ROI, efficiently transforming ad spending into meaningful contributions. This focus on engaging and mobilizing donors ensured the resources necessary to support Swalwell’s efforts to represent the priorities of his district. Through a thoughtful and targeted strategy, the campaign demonstrated how digital tools can drive impactful donor outreach and build financial momentum.
