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Amplifying Advocacy: John Legend + Propper Daley

Summary

At BCom, we specialize in turning moments into movements. Our partnership with John Legend’s team at Propper Daley showcases how strategic communications and digital storytelling can mobilize communities and inspire action.

Expertise

Social Awareness and Public Impact

Services

Photo/Video Production

Challenge

Social impact firm Propper Daley needed a trusted partner to amplify their client, EGOT winner John Legend, during two days of action, supporting Ohio’s 2023 ballot referendum and the 2024 Pennsylvania general election. Both campaigns required real-time, compelling content—one to protect voter initiatives, the other to mobilize Democratic voters in a key swing state. With tight timelines and a need for seamless coverage and rapid post-production, the challenge was to turn live events into a powerful digital movement.

Solution

BCom combined strategic expertise with creative precision to deliver impactful results. Embedded with Legend, we captured authentic, emotionally resonant moments tailored for maximum digital impact. Our team prioritized fast-turnaround content that felt both urgent and personal. Propper Daley trusted us to blend creative excellence with campaign strategy, delivering assets that drove action and made a measurable difference online and on the ground.

2023: Defending Democracy in Ohio

In July 2023, John Legend returned to his home state of Ohio for a "Day of Action" in Cincinnati. The goal? Rallying voters to oppose “Issue 1,” a referendum designed to make it harder for voter-led initiatives to amend the Ohio State Constitution. Legend canvassed neighborhoods, spoke with supporters, and posed for countless photo ops, all while advocating for a "NO" vote.

BCom was there every step of the way, capturing the essence of the day through dynamic photography and video. Our content highlighted Legend's authentic connection to Ohio, amplifying his message to a digital audience. This effort, paired with grassroots organizing, helped secure a major victory as Ohioans rejected Issue 1 at the polls.

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2024: Energizing Voters in Pennsylvania

Fast-forward to October 2024: Legend took to Philadelphia, PA, to rally support for Kamala Harris and Democrats up and down the ballot. His “Day of Action” culminated in a live concert at a Harris campaign rally, blending art with advocacy.

While the outcome of the 2024 general election wasn't what we had hoped, BCom's role in this high-profile engagement was clear: to document and amplify Legend's efforts, demonstrating the enduring power of collective action. Our team delivered compelling visuals and live-action content that extended the reach of his message across social platforms, fostering awareness and engagement.

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Trusted to Deliver When It Matters Most

From Cincinnati to Philadelphia, BCom proved to be a trusted partner for Propper Daley, navigating high-stakes engagements with precision and creativity. Our ability to capture meaningful moments and turn them into digital assets not only drove immediate action but also left a lasting impact.

These projects exemplify what BCom does best: capturing pivotal moments, crafting narratives, and amplifying voices to inspire change.